REIGNITING THE SPIRIT OF

WEST INDIES CRICKET

AWARDS: Clio Sports Shortlist in Brand x Team; Atlanta Gold Addy in Integrated Branded Content Campaign

For decades, West Indies Cricket (the Windies) dominated on the world stage and the islands all stood together to cheer them on. Recent years have seen a drop in the team’s success, and with it, the pride and unity between West Indian islands.
With the West Indies hosting this year’s T20 Cricket World Cup, CG Insurance wanted to reignite the spirit of the West Indies and become a conduit of cricket culture.

BRAND FILM

AWARDS: Clio Sports Shortlist in Film Craft - Editing; Atlanta Gold Addy in Video Editing

Local kids face off against archival footage of their heroes as they envision their own future as cricket legends.

MUSIC VIDEO

We tapped former Windies captain and musical icon Dwayne Bravo to write and record a new rallying cry and unite the islands around the team. Shot by director to stars like Pitbull and Nicki Minaj, and featuring a surprise cameo by CG spokeswoman Aunt Angie, the music video made waves across the internet, reigniting the spirit of the Windies and bringing the islands together.