EXTREME CASH
Copywriter: Nelle Thomas Art Director: Justine Thompson
bringin’ the magic.
When the North Carolina Education Lottery was ready to launch their new Extreme Cash scratch-off, we turned the ticket’s many specific details into a quirky and magical campaign. We we’re incredibly lucky to get to work on this project with Paul Briganti, the go-to director for SNL shorts.
Admittedly, I still love the version of this idea before it was this idea. Cash Cow. RIP Bessie, the cow that shit cash. But I do love our Cash Fairy.
