LIFE360

Copywriter: Nelle Thomas Art Directors: Lizzy Cohen

PARENT PUBERTY

IS TOTALLY NORMAL.

Parenting is hard. When your kids grow up, you do too. But not always in a fun way. Inspired by classic public health materials, we created assets to help parents survive Parent Puberty: the uncomfy stage when you and your kids are growing up together.

RESULTS:
19+ Million Views. 5 Point increase in unaided brand awareness. 10 Point increase across social. Double benchmark goals.

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LETTING PARENTS
JUST BE PARENTS.

Below is another part of this campaign where we asked, what if parents actually started to turn into the things they don’t want to be? Hopefully, Life360 can help you overcome the obstacles and just be a parent.

RESULTS:
The video received over 20 Million views in it’s first week. The campaign was a hit and exceeded client’s benchmarks.

LIFE360

PARENT PUBERTY

IS TOTALLY NORMAL.

LETTING PARENTS JUST BE PARENTS.

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LETTING PARENTS
JUST BE PARENTS.