PETPRO CONNECT

Copywriters: Nelle Thomas, Marcelo Florentino Art Directors: Justine Thompson, Diogo Mendonca

take comfort in your pet care.

Few businesses are better situated for a pandemic than a telemedicine company for pet care. PetPro Connect’s only problem was that they were not planning to launch so soon. We were tapped to launch PetPro Connect and its platform PetPro Tele+ in April 2020, when staying home and staying safe were the best things anyone could do. We wanted to let people know that they could trust PetPro Connect to make pet care seamless, during the pandemic and every day.
Finding the right language for the early days of the pandemic was tricky, but through many strategic calls, I was able to write this anthem spot and tagline to introduce PetPro Connect to the world. To shoot content for this campaign, we had to get really creative. We worked with a photographer who lived on a stunning farm and selected our talent from his family members, neighbors, and many adorable pets. Everything you see is from that shoot.
Though the constraints of the early pandemic were trying, I’m incredibly proud that we were able to produce a campaign and launch a product during that time.